hi! so nice to meet you :)

i'm ioana, a UK-based designer, currently working in sunny Brighton.
thanks for stopping by to check out my work. i specisalise in cohesive UI that takes into consideration the seamless user experience, as well as accessibility guidelines (because the web should be for everyone). the projects that sit closest to my heart are part of the NGO, charity or educational spheres.

i've always been passionate about illustration and combining digital and analog tools to create unique results. where possible and suitable, my UI work will also feature bespoke illustrations.

when i'm not designing...

...i torture myself by reading depressing books and get way too attached to complex flawed characters; run away on a vacation trying to endlessly chase the sun; bake unbelievably delicious sweets; get better and better at doing my own gel manicure.

moments before i encountered the worst wind possible on a mountain hike and had a breakdown

35mm film photo in rome

the goldfinch aka best book written so far

Roussillon in south of france has the most enchanting colours ever (fun fact: the sand there can be used as pigment for painting!)